A beautiful day is a day filled with sunshine. And if this were a perfect world, we would be able to enjoy the sun's rays without any problems. But this is not the case. Virtually nothing ages skin more quickly than UVA and UVB rays, and their effects range from painful sunburn to far more serious problem. In fact, the American Academy of Dermatologists has reported that 90% of aging is caused by exposure to sun, with only 10% due to the natural aging process. The sun's dangerous rays are not only present throughout a sunlit day, but even on cold, cloudy days - in summer and in winter. Moreover, ultraviolet rays penetrate through makeup and clothing. It is therefore a necessity to preserve the youth and health of skin by shielding it using a broad-sprectum sunscreen or Beleeve makeup that contains sunscreen protection. The continued use of sunscreen for the face, eye-area and body is critical to an intelligent skin care regimen. The bottom line is; always wear a sunscreen when outside. And remember not to stay under the sun's glare for too long even with SPF protection.